📚 Repositorio Minerva · Corporación Universitaria de Asturias
RedCol MinCiencias · OAI-PMH · Acceso institucional

Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Social networks" · 6 coincidencias

GNC Artículos Scopus o WoS · 2022

Importance of digital marketing in Colombian universities with accredited quality. Contributions to the qualification of its use

Camilo Mauricio Grillo Torres

The importance of digital marketing in the competitive strategies of universities is evident, as evidenced by many institutions that, with accredited quality, operate in Colombia. In addition to highlighting this realit…

GNC Artículos Scopus o WoS · 2022

Disinformation in Social Networks and Bots: Simulated Scenarios of Its Spread from System Dynamics

Alfredo Guzmán Rincón

Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relati…

GNC Artículos Scopus o WoS · 2021

Disinformation propagation in social networks as a diplomacy strategy: analysis from system dynamics

Alfredo Guzmán Rincón

Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, …

GNC Capítulos de libros resultados de investigación · 2020

Una mirada a los medios sociales de los museos de rio de janeiro: un análisis exploratorio

Camilo Mauricio Grillo Torres

As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Toda…

GNC Capítulos de libros resultados de investigación · 2020

Análisis de los contenidos digitales y su contribución a la identidad a través de redes sociales de los restaurantes de comidas rápidas en la ciudad de Bogotá

Camilo Mauricio Grillo Torres

The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their p…

GNC Capítulos de libros resultados de investigación · 2020

Análisis De Contenidos Digitales Y Su Contribución A La Identidad A Través De Redes Sociales De Las Empresas De Productos Lácteos En Colombia

Camilo Mauricio Grillo Torres

Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, th…