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The purpose of this work is to reconstruct the administrative management of the owners (shopkeepers) of MSMEs (neighborhood shops), in the sector of the retail market in Colombia. A qualitative methodology based on participatory action re- search was used in three phases: diagnosis; selection of data collection techniques and fieldwork. It was revealed that "retail shops" need to employ value chain development strategies. These generate favorable supplier-grocer agreements to acquire products and services at better prices. This is how they benefit the business towards sustained and uninterrupted growth. Likewise, the final consumer.
| Código institucional | PROD-2026-0179 |
| DOI | 10.37467/revvisual.v9.3764 ↗ |
| ISSN | 2695-9631 |
| Revista | VISUAL Review. International Visual Culture Review |
| Indexación | SJR · A1 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3764 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Gestión de Proyectos y Transformación Organizacional |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales |
| URI Minerva | https://www.redsummaeducation.education/minerva/item/180 |
Magda Alejandra Martinez Daza (2022). La gestión hacia el cambio Organizacional : Situación de las tiendas minoristas. VISUAL Review. International Visual Culture Review. https://doi.org/10.37467/revvisual.v9.3764
@article{MagdaAlejandraMartinezDaza2022,
title = {La gestión hacia el cambio Organizacional : Situación de las tiendas minoristas},
author = {Magda Alejandra Martinez Daza},
year = {2022},
journal = {VISUAL Review. International Visual Culture Review},
issn = {2695-9631},
doi = {10.37467/revvisual.v9.3764},
url = {https://www.redsummaeducation.education/minerva/item/180}
}