Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can impact companies and their brands, in cases were through advertising and marketing, they communicate their actions and results to society. Methodologically, hermeneutics and qualita- tive and quantitative analysis were used, using a Colombian oil company as a case study. Concluding that in this case and in many others, these advertising strategies are business effective.
| Código institucional | PROD-2026-0187 |
| DOI | 10.37467/revvisual.v9.3589 ↗ |
| ISSN | 2695-9631 |
| Revista | VISUAL Review. International Visual Culture Review |
| Indexación | SJR · A1 |
| Idioma | ES |
| URL oficial | https://visualcompublications.es/revVISUAL/article/view/3589 ↗ |
| Licencia | CC-BY-NC-SA OPEN ACCESS |
| Grupo(s) | Sinergia digit@l (COL0151911) |
| Línea de investigación | Marketing Estratégico, Analítica y Comportamiento del Consumidor |
| Programa | Administración y Dirección de Empresas |
| Área OCDE | Ciencias Sociales |
| URI Minerva | https://www.redsummaeducation.education/minerva/item/188 |
María Margarita Gutiérrez Gutiérrez (2022). La responsabilidad social y la ética como estrategias publicitarias efectivas. VISUAL Review. International Visual Culture Review. https://doi.org/10.37467/revvisual.v9.3589
@article{MaraMargaritaGutirrezGutirrez2022,
title = {La responsabilidad social y la ética como estrategias publicitarias efectivas},
author = {María Margarita Gutiérrez Gutiérrez},
year = {2022},
journal = {VISUAL Review. International Visual Culture Review},
issn = {2695-9631},
doi = {10.37467/revvisual.v9.3589},
url = {https://www.redsummaeducation.education/minerva/item/188}
}