Resumen

Objective: under study analyzes the impact of entrepreneurship on business strategies, focusing on leadership profiles and social skills, and their measurement through organizational strategy indicators. It also seeks to characterize strategies, competencies and challenges in the leadership culture to outline the entrepreneurial profile. Theoretical Framework: is based on the works of Hofstede, Robbins, Morelos, GEM, and David McClelland. The theoretical framework allows us to understand the cultural and leadership factors that influence entrepreneurship. Method: The study method is divided into two phases: a comprehensive documentary review of the literature between 2017 and 2021 using academic databases, and the design of a methodological approach for future research on transversal social relationships. Results and Discussion: The results of the documentary review highlight various skill and competency strategies in the leadership culture, identifying key indicators to measure the impact of entrepreneurship on organizational strategies and their improvement in strategic direction. Research Implications: The research provides a solid foundation for developing policies and programs that promote entrepreneurship and improve leadership culture in organizations. In addition, it offers valuable tools to evaluate the effectiveness of business strategies in the context of entrepreneurship. Originality/Value: The study is original due to its multidimensional approach, combining a theoretical review with a detailed documentary review. Its value lies in the proposal of an entrepreneurial profile based on skills and competency strategies, and in the identification of organizational indicators to evaluate the success of entrepreneurship in the business field.

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