Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Corporación Universitaria de Asturias. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Distribución de la producción avalada por año de publicación.
3 productos publicados en 2020
As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …
The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their participation in them…
Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, the main objective of …