Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.
Artículos, libros, capítulos, patentes y desarrollo tecnológico.
111 registros · página 5 de 6
The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, sin…
Today, market conditions have made airlines adapt their strategic digital marketing actions, thereby creating a better two-way communication channel that improves interconnection with users, obtaining adequate recognition and brand positio…
Social networks have become the scenario with the greatest potential for the circulation of disinformation, hence there is a growing interest in understanding how this type of information is spread, especially in relation to the mechanisms…
This research focuses on reconstructing the management for change that leads the management of the family farm "Los Cedros". This objective is developed using qualitative approaches from the research methodology: case study, supported by t…
El objetivo de este artículo es simular la productividad académico-científica en cuanto a artículos sometidos y publicados, ejecución de proyectos de investigación y procesos editoriales se refiere, desde la perspectiva de género tras la C…
La deserción limita los beneficios personales y sociales de la educación. En este sentido, los estados e instituciones educativas buscan prevenir y mitigar este fenómeno mediante el desarrollo de políticas públicas e institucionales, sin e…
The aim of this article was to identify the online information-seeking behaviours of young Spaniards during the COVID-19 pandemic, and the impact of these behaviours on self-care behaviours. A quantitative cross-sectional study was carried…
The growing dropout and low permanence of rural students in higher education has become a central problem in the education system, both affecting the quality conditions of training programmes and preventing the materialisation of the benef…
Purpose: To explore the characteristics of Art Workers in Colombia, expressed in terms of lifestyles and consumption practices, as well as the relationship between symbolic consumption and the social identity of the group. Design/methodolo…
The relation between cognitive style and decision strategies in contexts of economic choice have not been explored in experimental contexts. In this study, the relationship between cognitive style and decision strategies, based on alternat…
Student dropout in higher education has been of great interest to the academic community, state and social actors over the last three decades, due to the various effects that this event has on the student, the family, higher education inst…
Disinformation on social media has positioned itself as a strategy of diplomacy to intervene in the decisions of sovereign states through the use of fake news, misleading content, hate speech and deliberate falsehoods, information errors, …
Learning outcomes have been incorporated into multiple assessment systems to evaluate the level of student academic achievement. In this context, the objective of this article was defined as conceptually modeling the assessment of student …
El uso excesivo de los recursos naturales ha conducido a un cambio de paradigma en lo que se refiere al consumo —de una visión tradicional a un consumo sostenible— ligado al desarrollo de la sociedad en tres dimensiones: calidad de vida, c…
The objective of the investigation was to find out the reasons that the Colombian government has for not ratifying the Kyoto Convention in its initial part, which seeks to harmonize custom regulations on international business. In the same…
As a result of the constant technological evolution, the current communication strategies and plans of the museums must constantly adapt their objectives since at present they cannot only be an informative channel. Today, museum ́s social …
Colombia finds itself at a moment when, after having signed peace agreements, being in obligatory isolation due to a pandemic and the adaptation to a new normality, remains an option as a tourist destination, which generates a challenge no…
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The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their participation in them…
Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, the main objective of …