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Nube de palabras clave de los productos avalados (tamaño según frecuencia).
5 productos con la palabra clave "Strategies"
In a context where cultural traditions face the risk of invisibilisation in the face of the advance of globalisation and the homogenisation of digital content, traditional gastronomy has become a field of symbolic dispute. In countries lik…
Introduction: This article examines the impact of big data on the personalization of strategies in SMEs, highlighting its importance for predicting customer preferences and enhancing the personalization of products and services. However, S…
This study examines how fast food chains in Colombia utilize social media in their digital marketing efforts. It explores the strategies and content of the most active chains, employing a mixed-methods approach. The findings reveal a predo…
This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a descriptive case study…
The article presents the results obtained in the elaboration of the design of strategic scenarios in ecological marketing, in areas of influence of the UCC, from the point of view of the prospective and the analysis of social networks, sin…