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Repositorio Minerva

Es un recurso que permite registrar, conservar, consultar y difundir la producción de conocimiento académico y científico de la Red Summa Education. Se caracteriza por ser de acceso abierto, respetar el derecho de autor y utilizar el autoarchivo como metodología para el registro de la información.

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Resultados para "Companies" · 11 coincidencias

GNC Artículos Scopus o WoS · 2026

Corrupción Estatal: Una corresponsabilidad del sector empresarial aún pendiente

Ivon Dayann Gil Pedreros

The Corruption Perceptions Index 2021 places Colombia among the worst coun- tries in the management of public resources worldwide, a situation that has been repeated over the last ten years, suggesting that public polic…

GNC Artículos Scopus o WoS · 2025

Gestión Organizacional Sostenible en Colombia: Análisis de Políticas Económicas y su Impacto en la Sostenibilidad Corporativa

Martha Milena Cuellar Chavez

Objective:This study analyses sustainable organizational management in Colombia, focusing on how economic policies influence corporate sustainability practices. The objective is to evaluate the impact of economic polici…

GNC Artículos Scopus o WoS · 2024

Development of a brand value measurement model with a corporate social responsibility perspective. A comparative analysis of consumer perception of energy providers in Spain and Colombia

María Margarita Gutiérrez Gutiérrez

Sustainable development of companies and their products involves the integration of multiple dimensions, including economic, ethical, social, and environmental considerations, all of which are increasingly important to …

GNC Artículos Scopus o WoS · 2023

Reputation Based on Internal Capabilities: The Case of Small Enterprises within the Colombian Orange Economy

Suelen Emilia Castiblanco Moreno

This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on com- panies classified as promoters of Colomb…

GNC Artículos Categoría D (Publindex) · 2023

Cambio y aprendizaje organizacional, revisión documental

Dustin Tahisin Gómez Rodríguez

The overall objective of the review article was to characterize organizational change and organizational learning in the observation period (1990-2022). The methodology is qualitative using the documentary review method…

GNC Artículos Categoría D (Publindex) · 2023

Organizational Study Of Škoda Experts: A Business Diagnosis Analysis Applied To An Automotive Workshop

Camilo Mauricio Grillo Torres

This study analyzes the Škoda Experts automotive center with the aim of identifying its strengths and weaknesses to propose strategies that enhance its business performance. Using a qualitative methodology based on a de…

GNC Artículos Scopus o WoS · 2022

La responsabilidad social y la ética como estrategias publicitarias efectivas

María Margarita Gutiérrez Gutiérrez

The objective is to analyze from ethics, morality, codes of ethics, Environmental Management Systems, Corporate Social Responsibility, self-regulation, advertising regulation and co-regulation, how these parameters can …

GNC Artículos Scopus o WoS · 2022

Predictores de la satisfacción de compra en E-Retail: Revisión estructurada de literatura

Marelby Amado Mateus

Customer satisfaction is a field widely researched in marketing for its influence on the success of companies, but it is also a challenge for e-retailers who must understand and manage the user experience, as well as th…

GNC Capítulos de libros resultados de investigación · 2020

Herramientas para educar sobre ecoturismo en municipios en Cundinamarca

Camilo Mauricio Grillo Torres

Colombia finds itself at a moment when, after having signed peace agreements, being in obligatory isolation due to a pandemic and the adaptation to a new normality, remains an option as a tourist destination, which gene…

GNC Capítulos de libros resultados de investigación · 2020

Análisis de los contenidos digitales y su contribución a la identidad a través de redes sociales de los restaurantes de comidas rápidas en la ciudad de Bogotá

Camilo Mauricio Grillo Torres

The use of virtual platforms, especially social networks, has changed the way of promoting and disseminating both brands and products in the world. This has generated the need for companies to efficiently manage their p…

GNC Capítulos de libros resultados de investigación · 2020

Análisis De Contenidos Digitales Y Su Contribución A La Identidad A Través De Redes Sociales De Las Empresas De Productos Lácteos En Colombia

Camilo Mauricio Grillo Torres

Due to current demands, companies must reinvent their marketing dynamics to maintain or increase brand recognition and positioning. The expansion of technological use constitutes an element to be achieved. Therefore, th…